Right now, fashion is a weighty issue in Milan – at least in terms of the city’s latest pop-up clothing store, Kilo Fascion. Located for a limited time only at Milano Corso Vittorio Emanuele 30, the buzzy Kilo Fascion claims to be the world’s first ‘weigh before you buy’ fashion store.
Atmosphere: TK MAXX goes all quirky and colourful…
How it works:
All items are labelled yellow “good”, blue “better ” and pink “best “. No prices are displayed, only RRP retail prices which are typically quite high. Once you spot something you like, take it along to one of the weighing scales – identical to those that you would find in a supermarket of grocery store. As soon as you weigh the item and you’re happy with the (hugely discounted) price, then you take it along to the cashier to be tagged and bagged. Magic.
The store is split over two levels with women’s/ children’s clothes on the first floor and shoes/men’s/homeware in the basement.
To avoid any kind of a stampede, there is a limit of 1o items per customer per day.
Labels spotted: Orion London silk prom-style dresses, Balmain shirts for men, blinged-up designer t-shirts…
In a city of po-faced designer stores and boutiques, it’s certainly one of the more fun ways to shop! Oh, and even if you’re unfamiliar with some of the brands, you’re bound to be re-assured by the mostly MADE IN ITALY labels.
Catch it while you can…
Kilo Fascion will only be open until July 2011 in Milan’s Corso Vittorio Emanuele 30. Opening hours: 10am – 11pm